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By NOT ranking at the top of Google YOU are losing $100k+ of case value every month
The average personal injury settlement amount is approximately $52,904.90
Clients who work with us receive a minimum of 10 leads per month from SEO.
A 20% conversion rate gives you 2 new cases = $100k+ in case value.

This page is packed full of helpful (video & written) content.
To help you make an informed decision when it comes to investing in personal injury lawyer SEO.
… and the occasional gif from The Office.
Click the link to jump to the section you'd like to find out about first.
  • [Live Case study] Car accident lawyer Houston
  • [Live Case study] Personal injury lawyer The Woodlands
  • [Live Case study] Truck accident lawyer Oklahoma City
  • [Live Case study] Rideshare accident lawyer Austin
  • [Live Case study] Slip and fall lawyer Austin
Personal Injury Lawyer SEO Services: PI Law Firm SEO Experts
Helping you rank higher on Google for keywords that generate leads for your personal injury law firm.
  • Noticeable results within 45 days
  • Backed by our lawyer approved peace of mind guarantee
  • Less than 1 hour of your time per month 
  • No long-term contacts or gatekeeping of your website 
  • 24/7 support from experts (no account managers) 
What is personal injury SEO?
To get here you more than likely searched "personal injury lawyer SEO" looking for an SEO agency that specializes in personal injury. 
So you understand how important SEO is for your law firm. 
That said here is our head of SEO Chris's take on, what is personal injury SEO. 
"Pesonall injury SEO is presenting information in a way that is easily digestible by search engines while also giving potential clients compeling information that they need to make an informed decision about using your services."
Thanks, Chris! 
Unlike other SEO companies, we don't have any account managers, only subject matter experts like Chris!
Why does SEO for personal injury lawyers matter?
There are many ways to generate leads for your personal injury law firm...
Good ol' TV, radio, billboard ads, or PPC. 
Some firms have success with creating content for TikTok or YouTube.
However, the number one way to get those juicy accident and injury cases is by showing up at the top of Google in your city. 
So your firm must be visible in the organic and local pack results (SEO).
In a nutshell, personal injury SEO matters because you: 

1

Get more traffic and leads (compounds over time)

2

Build authority and trust in your local market

3

Generate Long-term ROI on total investment
Is my personal injury law firm ready to invest in SEO?
If you are looking to use SEO to get your injury firm "off the ground" then we will suggest your marketing budget would be better suited to a Google Ad campaign.
Google Ads are the marketing channel that will get your firm "off the ground" and SEO is what keeps your personal injury practice "in the air"
There are dozens of ways to get quicker results and leads for your personal injury law firm.
That said if you have a steady flow of leads from other channels such as Google ads, Meta ads, referrals or even billboards then you should 100% invest in personal injury lawyer SEO.
SEO is a sustainable marketing channel for "semi-established" injury firms.
How many personal injury leads can I expect from SEO? 
There are a few variables that go into answering this question.
  • The total monthly search volume for the keywords you are targeting for your local market
  • The position your website ranks in Google for each keyword
  • Your website conversion rate 
Example
You own a personal injury law firm in Austin and want to focus on car and Uber accidents. 
Your homepage targets the keyword "Austin personal injury lawyer" (800 searches per month)
You have individual practice pages targeting "Austin car accident lawyer" (2,100 searches per month) and "Austin uber accident lawyer" (100 searches per month)
Your website ranks in position 2 for each keyword so 18% of searchers will click through to your site. Your website conversion rate is 3%. 
Adding it all up: 
3,000
Search volume
Total Google searches per month for 3 keywords
540
Website visits
Total number of website visits if you rank in position #2
16
Leads
Total number of leads per month: 3% conversion rate
Are you Interested in finding out how many leads you are missing out on? 
How long does it take to get results from personal injury lawyer SEO?
The time it takes to see results from personal injury lawyer SEO can vary significantly based on several factors.
Generally, it takes between 6 to 12 months to start seeing significant improvements in search engine rankings and lead generation.
However our clients see noticeable results within 45 days, check out more details from our live case studies.
Here are the key factors that influence this timeline:
  1. Competition and Niche: The level of competition in your specific market and niche plays a crucial role. Highly competitive areas, such as large metropolitan regions, will take longer to achieve high rankings compared to less competitive markets.
  1. Keyword Selection: Targeting highly competitive keywords can prolong the time to see results. Conversely, focusing on long-tail keywords, which are more specific and less competitive, can yield quicker results.
  1. Current Website Status: The age and authority of your current website matter. Established websites with existing backlinks and domain authority tend to see quicker results compared to brand-new websites starting from scratch.
  1. Content Quality and Consistency: Regularly updating your website with high-quality, relevant content helps build authority over time. This includes blog posts, practice area pages, and other informative content that addresses the needs of your target audience.
  1. Technical SEO and User Experience: Ensuring your website is technically sound, mobile-friendly, and offers a good user experience is essential. This includes optimizing site speed, fixing crawl errors, and ensuring a logical site structure.
  1. Link Building and Off-Page SEO: Building high-quality backlinks from reputable sites can significantly impact your SEO success. However, the effects of link building are gradual and can take several months to be recognized by search engines.
  1. Local SEO: Optimizing for local search, including managing your Google Business Profile and building local citations, can enhance your visibility in local search results and drive more targeted traffic.
While some improvements can be seen within a few months, achieving substantial and sustainable SEO results for personal injury lawyers typically requires a long-term commitment of 6 to 12 months or more, depending on the factors mentioned above.
Can you guarantee results?
No reputable SEO agency or professional can credibly guarantee specific personal injury lawyer SEO results or rankings.
That is why we developed our own unique lawyer approved SEO guarantee….
Your peace of mind SEO for personal injury lawyers guarantee
Our guarantee acknowledges that rankings and organic traffic improvements will be byproducts of the services we offer, as they should be.
Our SEO performance guarantee means:
  1. We will work for free for the equal length of time you engage us if you:
  • Have given us access or permission to access data analytics and traffic software directed by us including but not limited to: Google Analytics, Google Search Console, Google Tag Manager and Call Tracking Software and
  • Have engaged us for the required length of time we recommended, and
  • Can prove there has been no meaningful improvement since engaging us
2. No improvement in SEO performance since engaging us means:
  • When we check our industry benchmark tools, we find no new relevant keywords that your website is ranking for and
  • There has been no improvement in ranking of the existing keywords from the date of our benchmarking report, and:
  • There has been no improvement in organic traffic delivered to the website since the start fo the campaign, and:
  • There has been no improvement of revenue generated from organic search marketing since the start of the campaign.
3. Our SEO performance guarantee specifically excludes:
  • A promise of ranking position (1) within a short unrealistic period, and:
  • A promise of a specific number of leads, and:
  • A promise of specific amount or percentage increase in revenue.
Personal injury lawyer SEO services that get you more new cases
Our entire operational system is built around personal injury lawyer SEO services.
This means we get straight into actionable deliverables from day 1.
Rather than wasting time researching like a non-specialized SEO agency would have to do. 
You get access to our unique two-phase custom personal injury lawyer SEO blueprint.
Meet your personal injury lawyer SEO blueprint 
Your custom SEO blueprint to rank at the top of Google for keywords that bring you new cases for your personal injury firm.
Phase 1 is broken down into three steps:
  • Step 1. Discovery
  • Step 2. Presenting your case
  • Step 3. The Verdict
Here is what to expect in each step:
Step 1. "Discovery"

Baseline report
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Google Search Console audit
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Discovery call
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Website quality audit
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On-site updates

Content strategy
Step 2. "Presenting your case"

Content creation
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Content publishing
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Internal linking
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Link building
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Step 3. "The Verdict"

Link report
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Content strategy updated
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Organic visibility report
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1-hour consultation
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Scope for phase 2
SEO for Personal Injury Lawyer Investment
Phase 1 (All three steps)
  • Custom content strategy 
  • Website quality audit 
  • Google Search Console audit 
  • Baseline SEO report
  • Up to 20 On-site updates 
  • 7,500 words of content 
  • 5 High-quality backlinks 
  • Free Google Business Profile Optimization (Worth $1k)
Investment: $5,000 or 2 x $2,750 
Why we take a two phase approach to SEO for personal injury lawyers
Google treats every website differently.
Adding content, fixing technical issues, and building links to your personal injury law firm website over 45 days means we know exactly how receptive Google is to your website. 
We can provide you with a clear timeline and investment required to achieve the top 3 rankings in Google for your practice areas and local market. 
Phase 2 "Dominating your market'
Once you have graduated from Phase 1
You can then move on to Phase 2, "Dominating your market"
Each month we create new content, update existing content, optimize your website, and building high-quality links.
Until you dominate your local market.
How quickly this is achieved is dependent on your monthly budget.
Your time requirement for phase two: 1 hour/mo
"Dominating your market"

7,500 words of content
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5+ high quality backlinks
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10-20 On-site updates
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On-going content strategy
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Reporting & 24/7 support

1-Hour consultation call
Phase 2 Investment
  • 7,500+ words of hand-written SEO-optimized content
  • 5+ powerful backlinks
  • Up to 20 On-site updates and technical fixes
  • On-going content strategy 
  • Website quality maintenance 
  • Reporting & ROI tracking 
  • 24/7 support from experts (no account managers)
  • 1-hour consultation call 
Investment from: $2,000/mo
AuthoritySites for Personal Injury Lawyers
SEO for personal injury lawyers is super competitive.
But we have developed a cheat code to rank for the most profitable high-intent keywords in injury law...
While positioning YOU as an authority in your chosen practice area. 
Put yourself in a potential client's shoes.
You are presented with two firms to choose from:
Firm A: Offers 10+ practice areas on their site with no real specialism 
Firm B: Offers one practice area on their site + tons of great content. 
Who would you choose to handle your case? 
WTF is an AuthoritySite?
AuthoritySites are used in tandem with your main law firm site to:
  • Increase your presence in search results
  • Take up more online real estate from your competition
  • Obtain the first position in organic rankings for a specific practice area + city 
  • Position you as an authority in your local market
How much does an AuthoritySite cost?
  • Domain sourcing
  • WordPress website
  • 20,000 words of content
  • Press release
  • 100 Citations
  • 20 high-quality backlinks
  • Completed in 45 days
Investment: $12k or 2 x $7,000
Only 1 spot per month to ensure quality service.
Personal injury law SEO for all verticals
A comprehensive approach to search engine optimization for all sub-practice personal injury areas. 
Let us help with YOUR personal injury law firm SEO!
Helping you rank at the top of Google for keywords that generate leads for your personal injury law firm within 180 days or less. 
Personal Injury Lawyer SEO 
600 Congress Ave
Austin, TX
78701 

Personal Injury Lawyer SEO 600 Congress Ave. · 600 Congress Ave., Austin, TX 78701

Personal Injury Layer SEO 600 Congress Ave. · 600 Congress Ave., Austin, TX 78701

Personal Injury Layer SEO located in Austin, Texas.